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What on earth is this post about? All explained here.

Name: Herbal Essences Beautiful Ends

Price: £1.19 for 75ml = £1.59 for 100ml

No. of applications: 4 from a 75ml bottle = c. 5.5 per 100ml = c. 30p each

Smell: This conditioner supposedly contains 'red raspberry and silk extracts', and it did smell slightly of raspberries, but not very strongly or somehow very pleasantly either.

Appearance in hand: Texture - similar to my old conditioner, i.e. smooth and creamy. Colour - pink.

Feeling when applied: Fine - absorbed easily, didn't feel greasy or anything.

First brush while still wet: Good. Brushed through nicely.

Hair once dry: OK. Felt smooth and silky at the top, but got quite straggly further down.

Later brush: Also OK. Shiny and smooth, but perhaps a bit flat. The bottle on this product claims that it offers 'split end protection', but I wouldn't expect to see the effects of that over only four washes, so I can't judge whether it is effective or not on that front.

Overall: Middling performance overall. Does what I would basically expect from a conditioner - i.e. makes my hair easy to brush through after washing, and reasonably silky once dry, but fails to excel. I also found myself disproportionately annoyed by the branding on this product (building on an existing long-standing annoyance with Herbal Essences advertising on TV). The very name, 'Herbal Essences', and the inclusion of 'raspberry extract' attempt to evoke earth-motherly images of living close to 'nature' which are a) annoyingly delusional in any context and b) not remotely lived up to by this product, which is in fact just as stuffed full of artificially-produced chemicals as any other conditioner. And the back of the bottle also attempts to strike up a 'bond' with me as the customer via jokey, first-person text:
My velvety conditioning will give your length protection against breakage and split ends. Use me: soak your hair with me, yep all the way down to the tips, rinse and repeat for good measure.
Puh-lease! 7/10 for actual performance, but an extra point knocked off for stupid branding, so 6/10 overall.

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( 7 comments — Leave a comment )
Apr. 23rd, 2013 10:27 am (UTC)
Aha! I was using some unfamiliar conditioner yesterday, and it made me wonder when the next of these posts was coming along :)

(For the record: Naked conditioner for "weak, brittle or mature hair" is quite odd. It just sort of vanishes into your hair leaving you feeling like you haven't used any at all. And then hair is hell and all trouble to comb out. Possibly my hair is still quite immature, and thus unsuited to it...)
Apr. 23rd, 2013 11:56 am (UTC)
Sounds like I am well warned off that one! I hope you don't now have to use up a whole unwanted bottle of it.
Apr. 23rd, 2013 11:05 am (UTC)
I have always disliked the Herbal Essences' adverts.
Apr. 23rd, 2013 12:03 pm (UTC)
The more I think about them (as this conditioner has unfortunately prompted me to do), the more annoyed I get. All the 'orgasm-in-the-shower' stuff is presented as so exciting and empowering, but their adverts are also shot through with imagery which is not empowering at all - women looking like sexual objects in the shower, glancing coquettishly at men (either within the adverts or as implied viewers), etc. GRRR!
Apr. 23rd, 2013 12:45 pm (UTC)
Yes, I’ve disliked the “oh, look at us, we’re so edgy, with our orgasms” thing from the beginning. (It’s not even as if they are particularly convincing orgasms. If you’re going to go for the Harry Met Sally thing hire Meg Ryan as a voice coach.) But it’s still a naked woman, with no nipples, lathering herself up in the shower.

To be fair, I’m not exactly sure how you might sell shampoo without some reference to being naked in the shower. Certainly about 99 times out a 100 that’s how I use my shampoo. It seems an integral part of the experience but there is something to be said for the tone of the presentation.

And yes, I did just mock the acting in a shampoo commercial. My life may be over.
Apr. 25th, 2013 05:41 am (UTC)
Ha yes , Herbal Essences advertising is really awful. For the most part I ignore it but you've made me think of it again. I mostly use Herbal Essences if I'm not using a specialist shampoo. Your current testing has made me wonder if I shouldn't experiment as well (I've found it very interesting) but my hair is less problematic, it seems, than yours. There's so much of it, it's always massive. How many more left to test?
Apr. 25th, 2013 09:16 am (UTC)
I've got two more commercial ones to go, and then I'm also going to try a vinegar rinse. I think it's definitely been worth trying out a range of products for me, as they really do perform quite differently, and the small travel-sized bottles which you can get nowadays make it easy to do. I'd certainly recommend trying out a few options if you want to be sure you're using the best stuff for you.
( 7 comments — Leave a comment )

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