I actually saw it in the cinema when it first came out. I thought the Spice Girls were fab, in much the same OTT cartoon character way that I always thought KISS were fab, so I made my sister come and see it with me. It had come out that week, and there was one other girl in the cinema with us, sat right at the back. Pretty soon after that, you couldn't see it in theatres any more.
An unfair fate, though, because the film is ace! It's so ludicrous it goes straight through silly and out the other side into sheer genius. It has Roger Moore in it, being mysterious and stroking a white cat! Meatloaf, saying he'll do anything for those girls - but not that! And Bob Hoskins, who appears for about twenty seconds, for the sole purpose of pretending to be Geri Halliwell in disguise as himself! Not to mention a bad model of a Union Jack-emblazoned bus jumping over Tower Bridge, and even Naoko Mori, later of Torchwood fame.
The jokes are terrible, the plot a flimsy excuse for a succession of set-piece scenes, the acting hammy, and the entire concept deeply self-indulgent - but, but, BUT! It's so self-referential about it all, that you just don't mind. The whole movie turns out at the end to be a bad pitch spun by a couple of desperate producers to the Spice Girls' manager (Richard E. Grant at the absolute top of his game), much in the style of today's Orange 'please turn off your mobile phone' trailers. And it ends with the girls themselves breaking the fourth wall, and giggling at the couple snogging at the back of the cinema.
It's a crazy tongue-in-cheek testament to celebrity culture in the late '90s. And I love it.